coho

Check-in message or welcome book? You probably need both, doing different jobs

By Vegard Pedersen3 min read

A surprising number of hosts build one of these two things thoroughly and skip the other, then can't work out why guests still text asking about the Wi-Fi password that was, technically, mentioned somewhere. The answer is usually that it was mentioned in the wrong one.

They're read at completely different moments

A check-in message is read once, standing outside or in transit, tired, holding luggage, with limited patience and often a struggling phone connection. A welcome book is read after arrival, once bags are down and the immediate stress of getting in the door has passed, often at leisure with a drink in hand.

Those are two different reading conditions, and content that works in one fails badly in the other. A dense paragraph about local restaurant recommendations is fine in a welcome book and completely wasted in a check-in message nobody has the patience to fully read at that moment.

What belongs in the check-in message, and only there

Door code or key location. Which entrance to use, if there's ambiguity. Parking, briefly. The address, if it's not obvious. That's close to the whole list. Anything not required to physically get inside and settle in is competing for attention with the one or two things that actually matter in that moment, covered in more depth in how to write check-in messages guests actually read.

House rules do not belong here, even though it feels efficient to mention them while you have the guest's attention. They'll be ignored at this stage regardless, because nobody reads rules carefully while worrying about a door code.

What belongs in the welcome book, and only there

Wi-Fi details, appliance instructions, house rules in full, local recommendations, and anything a guest might reasonably want to reference again on day three of a five-night stay. This is also where the more personal, warmer touches genuinely land, since the guest is reading in a relaxed state rather than a rushed one.

Crucially, a welcome book is something a guest can return to. A check-in message, once read, is typically forgotten or buried under other messages within a day. Anything you'd want a guest to be able to look up again belongs in the format they can actually look up again.

The overlap that causes confusion

Wi-Fi is the one item hosts often duplicate or misplace between the two, and it's worth handling deliberately. A brief mention in the check-in message is fine if arrival happens somewhere without other connectivity, but the full, easy-to-find version belongs in the welcome book, and ideally also on a physical card at the property itself, since that's the version actually consulted on day two when the message has long been scrolled past.

Printed backup matters for both

A check-in message assumes the guest has signal and battery at the exact moment they need it, which isn't always true. This is the argument for signage backing up the message: a physical note at the door catches the guest whose phone died on the train.

A welcome book has a version of the same problem if it's purely digital and buried in an app the guest doesn't reopen. A printed or QR-accessible welcome book that's easy to find again mid-stay solves this the same way physical check-in signage solves it for arrival.

Building both without duplicating effort

Start from the same source information (your property's actual details) and split it by timing and urgency rather than writing two documents from scratch. What does a guest need in the first five minutes: check-in message. What might they want on day one evening or day three: welcome book. Everything genuinely urgent goes in the short one. Everything else, including things you're tempted to squeeze into the urgent one because you have the guest's attention, goes in the long one.

Done this way, both documents stay focused on the job they're actually good at, and the number of "didn't you already tell me this" messages, in both directions, drops noticeably.

Filed underGuest communicationcheck-intemplatesgetting-started

Common questions

What's the difference between a check-in message and a welcome book?
A check-in message is short, sent before arrival, and covers only what's needed to physically get inside and settled: the door code, parking, the address if unclear. A welcome book is longer, read once the guest has arrived and relaxed, and covers everything else: Wi-Fi, appliances, local recommendations, house rules, and anything they might want to reference again mid-stay.
Do I need both a check-in message and a welcome book?
For most listings, yes. Relying on the message alone means guests forget most of it by day two and message you with the same questions. Relying on the welcome book alone means arriving guests, tired and juggling luggage, have to dig through a longer document for the one thing they need immediately.
What should never go in the check-in message?
House rules, the story behind the property, and anything not needed before physically getting inside. All of this competes with the actually urgent information (the door code, the parking spot) at exactly the moment a guest has the least patience to sort through it.

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